Proponent: UFSJ - Universidade Federal de São João del-Rei / Ph.D. Dylia Lysardo-Dias
Description: Media in the Brazilian society. Representations and stereotypes in the Brazilian publicity. Publicity on TV: the images from Brazil. Printed publicity, visual strategies and linguistics resources. Humor in the Brazilian publicity.
Target audience: international audience interested in the subject
Language(s): Portuguese/ French
Duration: 15 hours (short term course)
Dylia Lisardo-Dias has a master’s degree in Hispanic Studies from the Université de Toulose, France, and a Ph.D. in Linguistic Studies from the Universidade Federal de Minas Gerais. She teaches at the Universidade Federal de São João Del-Rei (UFSJ) and is a member of the Master’s Program on Literary Theory and Cultural Critique working particularly in the area of Discourse and Social Representation. She researches on media, advertisement, discourse analysis and processes of stereotyping.
